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{"id":6153,"date":"2020-01-14T08:00:20","date_gmt":"2020-01-14T11:00:20","guid":{"rendered":"https:\/\/site.statplace.com.br\/?p=6153"},"modified":"2024-10-08T12:24:14","modified_gmt":"2024-10-08T12:24:14","slug":"o-que-sao-modelos-de-benchmarking","status":"publish","type":"post","link":"https:\/\/site.statplace.com.br\/blog\/o-que-sao-modelos-de-benchmarking\/","title":{"rendered":"O que s\u00e3o modelos de benchmarking?"},"content":{"rendered":"\n

Benchmarking \u00e9 uma estrat\u00e9gia de comparar a performance de empresas e ver quais s\u00e3o as melhores pr\u00e1ticas. Essa compara\u00e7\u00e3o pode ser feita apenas por meio da troca de experi\u00eancias e da observa\u00e7\u00e3o ou comparando dados e conduzindo uma an\u00e1lise estat\u00edstica, tudo depende do n\u00edvel da cultura de dados<\/a> da sua empresa. <\/p>\n\n\n\n

Traduzido de forma literal, benchmarking significa \u201cmarca de\nrefer\u00eancia\u201d e essencialmente busca as melhores pr\u00e1ticas para desenvolver processos\ndentro de qualquer companhia. Desta maneira, realizar an\u00e1lise de benchmarking\nsignifica comparar organiza\u00e7\u00f5es semelhantes em busca de refer\u00eancias de\ndesempenho.<\/p>\n\n\n\n

Quer saber mais sobre os modelos estat\u00edsticos que podem ser usados para realizar esse processo de benchmarking? Continue lendo e saiba mais.<\/p>\n\n\n\n

A import\u00e2ncia do benchmarking<\/h2>\n\n\n\n

T\u00e9cnicas de benchmarking s\u00e3o utilizadas em todo mundo para\nrespaldar a realiza\u00e7\u00e3o das transforma\u00e7\u00f5es necess\u00e1rias para a melhoria de\nprocessos, pr\u00e1ticas e resultados das organiza\u00e7\u00f5es, uma vez que permite que as\nempresas avaliem, de forma clara e objetiva, seus pontos fortes e seus pontos\nde aten\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0s outras.<\/p>\n\n\n\n

Por isso, essa estrat\u00e9gia pode ser usada por todos os tipos de empresa, tanto as que est\u00e3o come\u00e7ando quanto as antigas para monitorar a atividade da concorr\u00eancia em busca de novas t\u00e9cnicas que podem ser incorporadas para melhorar o neg\u00f3cio. O benchmarking pode ser feito por uma equipe dentro da sua empresa ou contratando uma empresa que realiza outsourcing de data science<\/a>. <\/p>\n\n\n\n

Assim, tornam-se capazes de alcan\u00e7ar melhores resultados, crescendo ou se mantendo na lideran\u00e7a do mercado.<\/p>\n\n\n\n

Os modelos de benchmarking<\/h2>\n\n\n\n
\"modelos<\/figure>\n\n\n\n

Os modelos de benchmarking s\u00e3o m\u00e9todos de an\u00e1lise utilizados para realizar compara\u00e7\u00f5es sistem\u00e1ticas entre unidades de produ\u00e7\u00e3o, sejam elas, empresas, ind\u00fastrias, departamentos, setores, indiv\u00edduos, etc. Ou seja, a ideia \u00e9 comparar unidades de produ\u00e7\u00e3o que atuam em \u00e1reas semelhantes.<\/p>\n\n\n\n

As t\u00e9cnicas de benchmarking podem ser divididas em duas linhas: frontier benchmarking (benchmarking de fronteira) e average benchmarking (benchmarking m\u00e9dio). Segundo Jamasb e Pollitt (2000), os modelos de fronteira trabalham baseando-se nas \u201cmelhores pr\u00e1ticas\u201d enquanto os modelos m\u00e9dios trabalham com um \u201crepresentante m\u00e9dio\u201d.<\/p>\n\n\n\n

Os \u00f3rg\u00e3os reguladores no Brasil e em todo mundo t\u00eam adotado modelos de benchmarking para premiar os bons desempenhos. A Ag\u00eancia Nacional de Energia El\u00e9trica (ANEEL), por exemplo, utiliza modelos de benchmarking para avaliar a efici\u00eancia dos custos operacionais das concession\u00e1rias de transmiss\u00e3o de energia el\u00e9trica.<\/p>\n\n\n\n

Os modelos de benchmarking frontier<\/h2>\n\n\n\n

De forma semelhante ao que ocorre na literatura estat\u00edstica cl\u00e1ssica, \u00e9 comum distinguir os modelos de benchmarking entre abordagem param\u00e9trica e n\u00e3o param\u00e9trica<\/a>.<\/p>\n\n\n\n

Os modelos de benchmarking tamb\u00e9m s\u00e3o discriminados em determin\u00edsticos\ne estoc\u00e1sticos. Nos modelos estoc\u00e1sticos, a priori, existe uma toler\u00e2ncia\ndevido ao fato de que as observa\u00e7\u00f5es individuais podem ser afetadas por um\nru\u00eddo aleat\u00f3rio e se modela a estrutura m\u00e9dia desprovida do impacto destes\nru\u00eddos. J\u00e1 nos modelos determin\u00edsticos toda varia\u00e7\u00e3o \u00e9 considerada fonte de informa\u00e7\u00e3o\nsignificativa sobre a efici\u00eancia.  <\/p>\n\n\n\n

Os mais conhecidos na linha dos modelos de fronteira s\u00e3o:<\/p>\n\n\n\n

1. DEA (Data Envelopment Analysis)<\/h3>\n\n\n\n

O DEA (Data Envelopment Analysis, ou An\u00e1lise Envolt\u00f3ria de\nDados) \u00e9 um modelo que constr\u00f3i fronteiras de produ\u00e7\u00e3o de unidades que\ntransformam m\u00faltiplos insumos em m\u00faltiplos produtos. <\/p>\n\n\n\n

Tais fronteiras avaliam a efici\u00eancia dos planos executados\npelas unidades produtivas e servem como refer\u00eancia para a cria\u00e7\u00e3o de metas\neficientes para cada uma.<\/p>\n\n\n\n

2. COLS (Corrected Ordinary Least Square)<\/h3>\n\n\n\n

O COLS (Corrected Ordinary Least Square, ou M\u00ednimos Quadrados\nOrdin\u00e1rios Corrigidos) \u00e9 um modelo que faz uma abordagem param\u00e9trica de c\u00e1lculo\nde efici\u00eancia para analisar o desempenho das unidades produtivas.<\/p>\n\n\n\n

Esse modelo permite um n\u00famero maior de observa\u00e7\u00f5es ao\ncapturar a heterogeneidade n\u00e3o observ\u00e1vel nas unidades ou no tempo. <\/p>\n\n\n\n

3. SFA (Stochastic Frontier Analysis)<\/h3>\n\n\n\n

O SFA (Stochastic Frontier Analysis, ou An\u00e1lise de Fronteira Estoc\u00e1stica) \u00e9 um modelo baseado em an\u00e1lise de regress\u00e3o por m\u00e1xima verossimilhan\u00e7a. Sua fronteira \u00e9 composta por um componente determin\u00edstico e um estoc\u00e1stico. Com o SFA, \u00e9 poss\u00edvel estudar a efici\u00eancia de cada unidade produtiva, sendo ela fixa ou vari\u00e1vel ao longo do per\u00edodo. <\/p>\n\n\n\n

Vale lembrar que o DEA \u00e9 baseado em t\u00e9cnicas de programa\u00e7\u00e3o linear, enquanto o COLS e o SFA s\u00e3o t\u00e9cnicas estat\u00edsticas. Os modelos de Benchmarking podem ser utilizados em qualquer tipo de organiza\u00e7\u00e3o, e s\u00e3o instrumentos bastante \u00fateis que ajudam na melhoria do seu desempenho.<\/p>\n\n\n\n

Resumo dos diferentes tipos de modelos <\/h2>\n\n\n\n
\n  \n <\/td>Determin\u00edstico <\/td>Estoc\u00e1stico <\/td><\/tr>
Param\u00e9trico <\/td>M\u00ednimos Quadrados Ordin\u00e1rios Corrigidos (Parametric Corrected Ordinary Least Squares – COLS) <\/td>An\u00e1lise de Fronteira Estoc\u00e1stica (Stochastic Frontier Analysis -SFA) <\/td><\/tr>
N\u00e3o Param\u00e9trico <\/td>An\u00e1lise Envolt\u00f3ria de Dados (Data Envelopment Analysis – DEA) <\/td>An\u00e1lise Estoc\u00e1stica Envolt\u00f3ria de Dados (Stochastic Data Envelopment Analysis – SDEA) <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Em futuros artigos apresentaremos exemplos de aplica\u00e7\u00f5es dos modelos de fronteira mais utilizados. Siga-nos nas redes sociais para acompanhar todas as novidades e artigos publicados no blog! Estamos no Instagram<\/a>, Facebook<\/a> e LinkedIn<\/a>. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Benchmarking \u00e9 uma estrat\u00e9gia de comparar a performance de empresas e ver quais s\u00e3o as melhores pr\u00e1ticas. Essa compara\u00e7\u00e3o pode ser feita apenas por meio da troca de experi\u00eancias e da observa\u00e7\u00e3o ou comparando dados e conduzindo uma an\u00e1lise estat\u00edstica. <\/p>\n","protected":false},"author":7,"featured_media":6194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"","site-content-layout":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","footnotes":""},"categories":[446,443],"tags":[158,159,493,160,494,39],"class_list":["post-6153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-ciencia-de-dados","tag-benchmarking","tag-modelos-de-benchmarking","tag-benchmarking-2","tag-datascience","tag-modelos","tag-negocios"],"yoast_head":"\nO que s\u00e3o modelos de benchmarking? 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